FABEIL, N. F.; USMAN, Z.; WIJAYA, R. E.; MAULIYAH, N. I.; HARKANERI; SIDDIQUI, B. From likes to loyalty: a netnographic study on trust-building in influencer-audience interactions on social media . Global Advances in Business Studies, v. 4, n. 1, p. 14-25, 25 Mar. 2025.